مشروع البحث:
Understanding Analytical Factors which Influence Trust and Satisfaction within Mobile Banking

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المساهمين
الممولين
رقم التعريف
217
الباحث
أحمد حامد صالح
المشرفين
منشورات
وحدات تنظيمية
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وحدة تنظيمية
الوصف
, the research model proved a high in sample and out-of-sample predictive power. The study provides theoretical and practical implications that enhance the understanding of trust in mobile banking by developing a consistent conceptual framework of trust influence in mobile banking post-adoption behaviours, particularly customer satisfaction. Further, this research is the first that studied the mediating role of trust in enhancing customer satisfaction with mobile banking.
الكلمات الدالة
Mobile Banking