مشروع البحث:
THE IMPACT OF ONLINE CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION AND BRAND LOYALTY: EVIDENCE FROM THE GENERAL PUBLIC IN LIBYA

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المساهمين
الممولين
رقم التعريف
1349
الباحث
وسام محمد ابراهيم الصفصاف
المشرفين
منشورات
وحدات تنظيمية
الوصف
Libya’s e-commerce sector remains in an early but rapidly evolving stage. Driven by increased internet penetration, smartphone adoption, and social media engagement, Libyan consumers are gradually shifting from traditional marketplaces to digital purchasing behaviors. According to the World Bank (2023), internet usage in Libya has surpassed 75%, yet online retailing remains underdeveloped due to infrastructural constraints and the absence of robust digital trust mechanisms. These contextual factors make Libya an ideal case for studying how online
الكلمات الدالة
THE IMPACT OF ONLINE CUSTOMER EXPERIENCE