مشروع البحث: THE IMPACT OF ONLINE CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION AND BRAND LOYALTY: EVIDENCE FROM THE GENERAL PUBLIC IN LIBYA
| dc.contributor.advisor | Assist. Prof. Dr. Kolawole Iyiola | |
| dc.date.accessioned | 2026-07-30T06:49:24Z | |
| dc.date.available | 2026-07-30T06:49:24Z | |
| dc.description | Libya’s e-commerce sector remains in an early but rapidly evolving stage. Driven by increased internet penetration, smartphone adoption, and social media engagement, Libyan consumers are gradually shifting from traditional marketplaces to digital purchasing behaviors. According to the World Bank (2023), internet usage in Libya has surpassed 75%, yet online retailing remains underdeveloped due to infrastructural constraints and the absence of robust digital trust mechanisms. These contextual factors make Libya an ideal case for studying how online | |
| dc.description.abstract | The global shift toward digitalization has transformed the way consumers interact with brands, reshaping marketing strategies and redefining the meaning of customer experience. In recent years, online customer experience (OCE) has emerged as a pivotal factor in shaping consumer perceptions, satisfaction, and loyalty, especially within e-commerce environments (Rose et al., 2020). As digital platforms become central to consumer decision-making, businesses increasingly depend on their ability to design seamless, trustworthy, and emotionally engaging online interactions. These experiences influence not only the immediate satisfaction derived from transactions but also the depth of long-term brand relationships (Rather et al., 2021). | |
| dc.identifier | 1349 | |
| dc.identifier.uri | https://dspace.academy.edu.ly/handle/123456789/2461 | |
| dc.subject | THE IMPACT OF ONLINE CUSTOMER EXPERIENCE | |
| dc.title | THE IMPACT OF ONLINE CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION AND BRAND LOYALTY: EVIDENCE FROM THE GENERAL PUBLIC IN LIBYA | |
| dspace.entity.type | Project | |
| project.endDate | 2025 | |
| project.funder.name | نظم المعلومات الادارية | |
| project.investigator | وسام محمد ابراهيم الصفصاف | |
| project.startDate | 2024 |