مشروع البحث:
THE INFLUENCE OF E-COMMERCE CAPABILITIES ON SME PERFORMANCE: EXPLORING THE ROLES OF CUSTOMER SATISFACTION, OPERATIONAL EFFICIENCY, AND INNOVATION CAPABILITY

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المساهمين
الممولين
رقم التعريف
926
الباحث
منير الصيد منصور عبد الكريم
المشرفين
منشورات
وحدات تنظيمية
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وحدة تنظيمية
الوصف
increasingly tied to the strategic use of e-commerce infrastructure. Digital platforms serve as enablers of rapid experimentation, product diversification, and iterative development, which are crucial for innovation. E-commerce tools also facilitate knowledge sharing and customer co-creation, allowing SMEs to continuously adapt their offerings based on real-time feedback (Zygiaris, 2022). Thus, e-commerce capabilities do not merely support existing operations—they transform them by embedding innovation into the organizational fabric.
الكلمات الدالة
The Influence of E-Commerce Capabilities