Dr. Amir Khadem2026-05-062026-05-06https://dspace.academy.edu.ly/handle/123456789/1962In today's rapidly evolving business landscape, effective supply chain management (SCM) has become an essential component for organizations to maintain competitiveness and ensure longterm success (Christopher, 2016). Supply chain management encompasses the integrated planning, execution, and control of all processes involved in the production and delivery of 2 goods and services to customers (Mentzer et al., 2001). As the global markets become increasingly competitive, organizations are looking for innovative ways to enhance their supply chain performance, and one such approach is the utilization of big data analytics (BDA) (WallerThe rapid growth of big data analytics (BDA) has revolutionized various industries, including supply chain management (SCM) (Waller & Fawcett, 2013). As global markets become more competitive and customer demands increase, organizations are seeking innovative ways to enhance their supply chain performance. The Turkish manufacturing sector is no exception. The utilization of big data analytics can provide valuable insights for decision-making and lead to significant improvements in supply chain performance (Chae, 2015). This empirical study aims to investigate the impact of big data analytics on supply chain management performance in the Turkish manufacturing sector.THE IMPACT OF BIG DATA ANALYTICS