city unity2026-06-092026-06-09https://dspace.academy.edu.ly/handle/123456789/2235The findings highlight the significant advantages of AI adoption, including improved efficiency, data-driven decision-making, enhanced customer experiences, and business scalability. However, the study also identifies key challenges, such as data privacy concerns, workforce displacement, integration complexities, and high implementation costs. Ethical issues, including algorithmic bias and transparency, further complicate AI adoption in business contexts.Artificial Intelligence (AI) has become a transformative force in business development, reshaping decision-making processes, optimizing operations, and fostering innovation. This study explores the strategic integration of AI in business development, focusing on its applications, benefits, challenges, and ethical considerations. Through a systematic review and empirical analysis, the research examines how AI technologies—such as machine learning, predictive analytics, and automation—enhance customer relationship management, sales optimization, market research, and product developmentBusiness Development