مشروع البحث: THE INFLUENCE OF DIGITAL MARKETING ON INNOVATIVE PERFORMANCE WITH KNOWLEDGE SHARING AS A MEDIATION VARIABLE IN FIVE STAR HOTELS (Case Study Corinthia Hotel)
تحميل...
المساهمين
الممولين
رقم التعريف
1184
الباحث
أحلام إبراهيم لشوشان
الوصف
Moreover, e-business facilitates personalized marketing and customer relationship management (CRM) in luxury hotels. Hotels employ customer relationship management systems to capture guest preferences, behavior, and feedback, allowing them to tailor marketing messages, promotions, and services to individual guest needs. This personalized approach not only enhances guest satisfaction but also fosters long-term loyalty and repeat business. Furthermore, e-business plays a crucial role in revenue management and distribution strategies for five-star hotels. Hotels utilize electronic channels such as global distribution systems (GDS), online travel agencies, and direct booking platforms to maximize room revenue and optimize pricing strategies in real-time
الكلمات الدالة
THE INFLUENCE OF DIGITAL MARKETING ON INNOVATIVE