مشروع البحث: UNRAVELLING THE POWER OF AI: THE IMPACT OF VALUE CREATION, DELIVERY, AND MANAGEMENT ON CONSUMER ANALYTICS IN THE RETAIL INDUSTRY IN TURKEY
| dc.contributor.advisor | Dr. Ayşen Berberoğlu | |
| dc.date.accessioned | 2026-06-03T08:03:01Z | |
| dc.date.available | 2026-06-03T08:03:01Z | |
| dc.description | The findings provide strong proof of the interconnected relationship between conventional company operations and the effectiveness of artificial intelligence in the retail sector. The consequences of this research are diverse and complex. The integration of strong value-centric strategies with artificial intelligence (AI) implementations is crucial for retailers in Turkey, as it facilitates a synchronized advancement in the retail industry. | |
| dc.description.abstract | the significant impact of value creation, delivery, and management on the improvement of AI-empowered consumer analytics capabilities in the retail industry of Turkey. The primary objective was to elucidate the manner in which fundamental business processes, namely those centered on value, influence the disruptive effects of artificial intelligence in consumer analytics. Utilizing a quantitative methodology, the study deployed a meticulously designed questionnaire to systematically collect relevant data. The target population consisted of professionals who were actively involved in the retail industry in Turkey. The sampling methodology, which adhered to rigorous statistical principles, yielded a sample size of 398 individuals. The selection of this sample was conducted with great care in order to provide a thorough representation of the varied retail sector in Turkey, hence ensuring the pertinence and practicality of the research findings. With the help of advanced statistical tools, all the collected data could be carefully looked over. This made it possible to correctly understand the complicated links between value processes and AI-driven analytics. | |
| dc.identifier | 1238 | |
| dc.identifier.uri | https://dspace.academy.edu.ly/handle/123456789/2149 | |
| dc.subject | THE POWER OF AI | |
| dc.title | UNRAVELLING THE POWER OF AI: THE IMPACT OF VALUE CREATION, DELIVERY, AND MANAGEMENT ON CONSUMER ANALYTICS IN THE RETAIL INDUSTRY IN TURKEY | |
| dspace.entity.type | Project | |
| project.endDate | 2024 | |
| project.funder.name | حاسب الي | |
| project.investigator | ابتسام فتح الله بن جريد | |
| project.startDate | 2023 |