مشروع البحث: THE IMPACT OF BIG DATA ANALYTICS ON SUPPLY CHAIN MANAGEMENT PERFORMANCE: AN EMPIRICAL STUDY ON THE TURKISH MANUFACTURING SECTOR
تحميل...
المساهمين
الممولين
رقم التعريف
967
الباحث
عبد السميع علي خليفة الاحول
الوصف
In today's rapidly evolving business landscape, effective supply chain management (SCM) has
become an essential component for organizations to maintain competitiveness and ensure longterm
success (Christopher, 2016). Supply chain management encompasses the integrated
planning, execution, and control of all processes involved in the production and delivery of
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goods and services to customers (Mentzer et al., 2001). As the global markets become
increasingly competitive, organizations are looking for innovative ways to enhance their supply
chain performance, and one such approach is the utilization of big data analytics (BDA) (Waller
الكلمات الدالة
THE IMPACT OF BIG DATA ANALYTICS