مشروع البحث: EXAMINING THE IMPACT OF ARTIFICIAL INTELLIGENCE-DRIVEN PERSONALIZATION ON CONSUMER LOYALTY AND RETENTION IN THE E-COMMERCE INDUSTRY
تحميل...
المساهمين
الممولين
رقم التعريف
1355
الباحث
مروة عبدالسلام أحمد الأحرش
الوصف
Retention, a closely related concept, benefits from AI personalization by minimizing churn through proactive engagement strategies. Widjaja (2023) highlights that AI-powered recommendation systems, when applied thoughtfully, can sustain user interest by maintaining relevance across touchpoints and lifecycle stages. For instance, intelligent email targeting, behavior-based alerts, and real-time chatbots have proven effective in prolonging user engagement and reducing abandonment rates. In markets such as Turkey, where mobile-first commerce is on the rise and competition intensifies, retention strategies underpinned by AI-driven insights are indispensable for maintaining market share.
الكلمات الدالة
RETENTION IN THE E-COMMERCE INDUSTRY